Blumism: When it comes to advertising success isn't in the eyes of the beholder it's in their pockets

If you want people to spend their hard earned money, then your advertising needs to instantly attract attention, gain interest, create desire and cause action. Which is after all what great advertising is all about. Because, unless advertising get's someone to call, buy click or visit, i.e., taking an action, what good is it? Unless you subscribe to the school of thought that advertising should be about "brand" development, being creative, pretty, or "hip" which unfortunately is how most people in the advertising "profession" see it? This is especially true for those at the local level, who went into advertising/graphic design because they failed at everything else in life. I'm only half joking. Unlike most professions, to be in advertising no one needs a license, or a "formal" education. If you have a computer and you think you're "creative", that's good enough. So if your advertising is failing miserably, or your agency has forgotten this basic rule.